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Messages from the media, industry, and even some health professionals and public health campaigns often convey the idea that obesity can be prevented by simply eating less, eating better, and moving more. This reinforces the idea that obesity is a matter of lifestyle choices and personal responsibility. However, is obesity prevention really that simple? What about the role of the food environment and social determinants of health? Are current messages about obesity actually effective? Is it as easy as “eat less, eat better”?

This one-day forum, hosted by the Ontario Public Health Association’s Nutrition Resource Centre and held in conjunction with the 4th Canadian Obesity Summit, brings together health promotion and nutrition professionals to explore the answers to these timely questions.  Through thought-provoking presentations and engagement with leading experts, participants will be challenged to critically rethink conventional approaches to healthy eating and obesity messaging.
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Tuesday, April 28 • 11:00am - 11:50am
Eat less, eat better….What does that mean to the public?

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From slimming perfume to Dr. Oz-approved green coffee beans to Gwyneth Paltrow’s 21-day elimination diet, consumers are constantly bombarded with dieting and anti-obesity messages. Do such messages help or hurt consumer’s intent to change and adopt healthier eating behaviours? Does perceived behaviour change or knowledge on food and nutrition reflect reality? This session will explore the answers to these questions using key results from consumer surveys including Tracking Nutrition Trends, Canadian Community Health Survey and Statistics Canada data. Key clusters in the Canadian population based on influencers to food choice – those not engaged in healthy eating, the health conscious and the weight/ingredient conscious – will be highlighted. The session will also explore the challenges of proposed strategies to behaviour change, how food and health professionals can be champions of change for healthy eating, and highlight examples of communications that inspire consumers to eat well and see through the hype.
Moderators
avatar for Lynn Roblin, MSc, RD

Lynn Roblin, MSc, RD

Policy Consultant, Nutrition Resource Centre

Speakers
avatar for Laura Pasut, MSc, MBA, RD

Laura Pasut, MSc, MBA, RD

Director of Nutrition, Canadian Sugar Institute
Laura Pasut is Director of Nutrition at the Canadian Sugar Institute. Ms. Pasut provides leadership and overall management responsibility for CSI’s Nutrition Information Service and nutrition advocacy/communications program. As Director, Ms. Pasut oversees all day-to-day nutrition... Read More →
avatar for Sue Mah, MHSc, RD

Sue Mah, MHSc, RD

President, Nutrition Solutions Inc
As a Registered Dietitian and daughter of a chef, Sue has a natural passion for nutrition and good food. She is President of Nutrition Solutions, a company specializing in creative communications for health and wellness. With roots in public health and health promotion, Sue consults... Read More →

Tuesday April 28, 2015 11:00am - 11:50am EDT
Frontenac Ballroom (Westin Harbor Castle) 1 Harbour Square, Toronto, Ontario, M5J 1A6 
  Concurrent Session

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